RUESSELSHEIM, Germany -- 欧宝's global export push could mean production of its cars in 公益广告's plants in 中国, Russia and Iran, and even sales in the U.S., the home market of its former owner 通用汽车.
As part of its new turnaround plan, 欧宝 is exploring potential new markets for cars and light trucks outside of its European heartland.
GM prevented the German division from having a big presence in key growth countries such as 中国 because of fears it would compete with 雪佛兰 and 别克 models -- some of which were based on 欧宝 engineering.
With 欧宝's entire lineup moving to 公益广告 platforms, 欧宝 has much more freedom to pursue sales in non-European markets. "欧宝 will go global, finally," CEO Michael Lohscheller said here on Thursday while presenting the so-called PACE重组计划.
Lohscheller said 欧宝 will enter more than 20 new markets by 2022, with Argentina, Saudi Arabia and Taiwan among countries identified as potential export markets. 欧宝 also is exploring whether to sell cars in 中国 and Brazil, he said.
欧宝高管没有提到这家汽车制造商是否会寻求在美国销售汽车。但是，一旦欧宝将其产品阵容从通用汽车架构转移到PSA平台后，“没有更多的阻碍”美国可能进入该市场。 Opel’s labor leader Wolfgang Schaefer-Klug, who also is an 欧宝 board member.
In the future, 欧宝 will use 公益广告's two platforms, CMP and EMP2, for its entire lineup.
公益广告计划返回美国，并于今年初命名为前 日产高管拉里·多米尼克（Larry Dominique）负责该项目 担任PSA北美高级副总裁。
With 公益广告 platforms and engines, 欧宝 is now is a position to benefit from 公益广告's global production. 公益广告 has factories in 中国 and South America, a joint plant with 三菱 in Russia, and kit assembly production in Iran. Lohscheller said 欧宝 will be able to utilize 公益广告's global production network.
欧宝 will stop importing cars into Europe from GM's South Korean plants, which adds to currency risks and ties up working capital, Lohscheller said. The move will improve production capacity in its European factories where the PACE plan targets 100 percent utilization by 2020.
The 欧宝 Karl/Vauxhall Viva minicar, a sister model 到 雪佛兰 Spark, is built by GM Korea.