我接到当地经销商的销售代表打来的电话 在我访问服务的几天内.
当我2011年的吉普自由车需要近1,000美元的维修费用时,我决定考虑其他选择。大约一周后,我得到了新的2021年吉普切诺基的钥匙。据我估计,我在商店里呆了不到一个小时。
那是故意的。这可能是我有过的最简单的购车体验。
一些背景:我以前从未买过新车。直到现在,我还是一个专门的二手车买家。我过去的购物主要是靠价格和付款来完成的,这是20多人独奏的可靠计划—但是那个20多岁的人现在正处于30多岁的她中间,收入较高,并且乘客的年龄接近8岁。我愿意为安全和方便付出更多。
事实是,我今天仍然会成为二手买家—如果我能找到想要购买的东西。但是,我为期几个月的寻找具有驾驶员辅助功能的特定模型的研究仅产生了一辆或两辆汽车,而所有这些汽车都在我的直接市场之外,这违背了与附近经销商建立销售和服务关系的目的。
By the time the sales rep called, I already had the exact VIN for the vehicle I wanted, but the monthly payment was still out of my comfort zone. My Liberty trade had been valued after my service visit and I'd向经销商申请融资's website, so I had a sense of real numbers. I asked how much I could do before going into the store, and then the negotiation and numbers-crunching on incentives and protection plans all happened on the phone, by text message and through email.
我去过经销商两次— first, for a test drive, and then to sign documents and take delivery. I never waited in a lounge or sat at my sales rep'的桌子。通过预约取车,当我到达时,我的文书工作已经打印好并准备就绪,整个店内过程用了不到45分钟的时间。提前签署表格并把吉普车送到我的车道上真是太好了。但是我可以't complain about the time saved.
The experience wasn'完全是数字的,但我当时't looking for it to be. It was convenient. And to this buyer, that matters.